About
Abhishek Daragh will talk about his journey on how he achieved 53k+ followers!This course equips aspiring bloggers and creators with the tools to craft impactful content that connects with audiences and drives engagement. Learn to build a winning content strategy, create compelling posts, and optimize for SEO. Whether growing your blog or brand, you’ll master the skills to transform your content into a powerful marketing tool. Class 1: Introduction to Content Marketing Definition and importance of content marketing Understanding the content marketing funnel Activity: Group discussion on Content Marketing examples Class 2: Audience Research & Segmentation Identifying target audience Creating buyer personas Activity: Persona creation workshop Class 3: Content Strategy Development and use of AI Setting content marketing goals Creating content calendars Aligning content with business objectives Activity: Content calendar creation Class 4: Content Creation & Types Types: Blog posts, videos, infographics, podcasts, user-generated content Activity: Hands-on blog post creation Class 5: Content Distribution Channels Platforms: social media, email marketing, SEO, paid advertising Activity: Analyze successful distribution strategies Class 6: SEO & Content Optimization Keyword research and on-page SEO Techniques for optimizing content for search Activity: SEO workshop – optimizing sample content Class 7: Content Promotion & Amplification Organic vs. paid promotion Influencer marketing and partnerships Activity: Case study analysis of successful campaigns Class 8: Analytics & Measuring Success Understanding KPIs & content metrics Using tools like Google Analytics and social media insights Activity: Tracking and reporting on a content campaign Class 9: Content Marketing Trends & Future Outlook AI in content marketing, Personalizatation, Content Automation Group project: Present future trends and predictions We will schedule classes once we have 10 students per group.